Chic HK 2020 Lifestyle Event

Event and Happening Design Chic HK 2020 Lifestyle Event by Hong Kong Trade Development Council Created as a promotional event, Chic HK was aimed at helping 80 Hong Kong companies test South China local consumer market with its lifestyle offerings. Covering an area of 9000sqm and held for 4 days at the Nan Fung International Convention and Exhibition Center, Guangzhou, China. The design concept for this event was to amalgamate traditional and simplified Chinese characters to make a new typography for the naming of the show. To make the event promotion stand out and highlight the vibrant and unique lifestyle brands of Hong Kong, primary colours were integrated to the event visuals.