Luxury Design Gamma Private Bank by Victor Weiss Gamma navigates against the tendencies, the over-simplifying and the human disconnection with the corporate digital world. As Gamma's target audiance is elder and extreamly wealthy, the design is focused in creating a exclusive looking high end brand. Respecting the classic touch points of a antique bank and including the modern facilities of a new one, at user choice. Gamma carries a speech where it is seen more as a brand than as a bank. Like a club, which allows the customers to have a sense of belonging. It uses emotional appeal and unique experiences to generate the desire.