Nextgen SME sales and service model Phygital Customer Onboarding Experience

Meta, Strategic and Service Design Nextgen SME sales and service model Phygital Customer Onboarding Experience by Akbank Service Design Team Akbank Service Design Team integrates customer digitization and diverse products on one platform with a Phygital approach for access outside branches. Unlike competitors, they offer personalized multi-product bundles in a single flow, enabling digital activation of up to 7 products. Their first point of mobile use innovation eliminates paper and physical presence through digital contract approvals. They employ a reward-based sales model to increase both customer relationship depth and sales efficiency.