Style Hong Kong Show in Beijing 2011 Trade Fairs

Event and Happening Design Style Hong Kong Show in Beijing 2011 Trade Fairs by Creative Department, HKTDC Located in Sanlitun Beijing, 42 HK brands were house in a Style HK Show to sell and test the market in the northeastern region of China. A design response was required to standout amongst the venue surrounding of new modern angular buildings. In response, the concept “Flowing Vogue” was used. This had connotations of bringing Hong Kong style influences to Beijing and also for sites specific reasons to bring the visitors from outside to flow into our indoor space. Six futuristic domes were produced to house 12 of HK’s top brands using eco-friendly paper banners and fabric materials.