F!ZZ: Grab Life by the Bubbles! Beverage Event

PepsiCo Design and Innovation

Event and Happening Design F!ZZ: Grab Life by the Bubbles! Beverage Event by PepsiCo Design and Innovation To define the F!ZZ beverage experience, we extended beyond traditional branded packaging, creating a unique event for consumers that is emotive and delightfully sensorial. A 360 degree immersive experience includes actual bubbles, spinning spheres, flavor scent tubes, a DJ and hands-on Fizzology experience come together to embody the fun spirited nature and emotion of F!ZZ. The engaging architecture and graphic design system uniquely define the surprising and exciting experience of Fizzology.


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