Lays Signature Food
PepsiCo Design and Innovation
活动与事件设计 Lays Signature Food 由 PepsiCo Design and Innovation Lays Signature is a pop-up brand experience created around potato chips. The experience is staged at temporary locations inside exclusive retailers, where a mixology chip bar acts as a small stage. Visitors watch a live performance in which unique flavors are hand-crafted in front of them. The theatrical and multi-sensory format reimagines how chips are served, tasted and shared. The intent is to reach younger customers who value real experiences and social sharing. The first installment was presented at the department store Lane Crawford.
A' Design Award 金奖 获奖作品
Lays Signature Food 由 PepsiCo Design and Innovation 创作，是 A' 活动与事件设计奖 的备受赞誉的获奖作品。Lays Signature Food 于 2021 荣获 A' Design Award 金奖，与其他卓越设计一同在 Service Design Award Winner 展示。深入了解项目细节，发现 PepsiCo Design and Innovation 的其他作品，了解 Lays Signature Food 为何能在众多参赛设计中独树一帜。
关于 Lays Signature
活动与事件设计 Lays Signature Food 由 PepsiCo Design and Innovation Lays Signature is a pop-up brand experience created around potato chips. The experience is staged at temporary locations inside exclusive retailers, where a mixology chip bar acts as a small stage. Visitors watch a live performance in which unique flavors are hand-crafted in front of them. The theatrical and multi-sensory format reimagines how chips are served, tasted and shared. The intent is to reach younger customers who value real experiences and social sharing. The first installment was presented at the department store Lane Crawford. Lays Signature 荣获 A' Design Award 金奖，这是 A' Design Award & Competition 最高级别的荣誉之一。A' Design Award 金奖 获奖设计将鲜明的原创设计与卓越的专业规划融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中的杰出参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对参赛作品进行投票。
