Game Fuel PRO-AM Consumer Experience Experiential
PepsiCo Design and Innovation
活動設計 Game Fuel PRO-AM Consumer Experience Experiential 作者： PepsiCo Design and Innovation Game Fuel PRO-AM was a live gaming event created for a beverage brand and broadcast to viewers at home. The event paired professional gamers with celebrities to present a new two-versus-two game mode and to introduce a new drink can. The studio set was lit in red and blue, the core product colours, to create a dramatic effect and to separate the two teams. Bold typography and strong colour gave the space a modern interpretation of gaming. The set was designed to read clearly on screen during the broadcast.
A' Design Award 金獎得獎作品
由PepsiCo Design and Innovation創作嘅Game Fuel PRO-AM Consumer Experience Experiential，係A' 活動及盛事設計獎嘅備受讚譽嘅得獎作品。Game Fuel PRO-AM Consumer Experience Experiential喺2020榮獲A' Design Award 金獎，並同其他出眾設計一齊喺Service Design Award Winner展示。深入了解項目細節，發掘PepsiCo Design and Innovation嘅其他作品，了解Game Fuel PRO-AM Consumer Experience Experiential嘅設計點樣喺同場作品中盡顯優勢。
關於Game Fuel PRO-AM Consumer Experience
活動設計 Game Fuel PRO-AM Consumer Experience Experiential 作者： PepsiCo Design and Innovation Game Fuel PRO-AM was a live gaming event created for a beverage brand and broadcast to viewers at home. The event paired professional gamers with celebrities to present a new two-versus-two game mode and to introduce a new drink can. The studio set was lit in red and blue, the core product colours, to create a dramatic effect and to separate the two teams. Bold typography and strong colour gave the space a modern interpretation of gaming. The set was designed to read clearly on screen during the broadcast. Game Fuel PRO-AM Consumer Experience榮獲A' Design Award 金獎，係A' Design Award & Competition最高級別嘅肯定之一。A' Design Award 金獎得獎設計將鮮明嘅原創構思同精湛嘅創新能力結合，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅傑出參賽作品；參賽作品均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
