服務設計 Nextgen SME sales and service model Phygital Customer Onboarding Experience 作者: Akbank Service Design Team Akbank Service Design Team integrates customer digitization and diverse products on one platform with a Phygital approach for access outside branches. Unlike competitors, they offer personalized multi-product bundles in a single flow, enabling digital activation of up to 7 products. Their first point of mobile use innovation eliminates paper and physical presence through digital contract approvals. They employ a reward-based sales model to increase both customer relationship depth and sales efficiency.
A' Design Award 銀獎得獎作品
由Akbank Service Design Team創作嘅Nextgen SME sales and service model Phygital Customer Onboarding Experience,係A' 元策略及服務設計獎嘅備受讚譽嘅得獎作品。Nextgen SME sales and service model Phygital Customer Onboarding Experience喺2026榮獲A' Design Award 銀獎,並同其他卓越設計一齊喺Service Design Award Winner展示。深入了解項目細節,發掘Akbank Service Design Team嘅其他作品,了解Nextgen SME sales and service model Phygital Customer Onboarding Experience嘅設計點樣喺同場作品中脫穎而出。
關於Nextgen SME sales and service model
服務設計 Nextgen SME sales and service model Phygital Customer Onboarding Experience 作者: Akbank Service Design Team Akbank Service Design Team integrates customer digitization and diverse products on one platform with a Phygital approach for access outside branches. Unlike competitors, they offer personalized multi-product bundles in a single flow, enabling digital activation of up to 7 products. Their first point of mobile use innovation eliminates paper and physical presence through digital contract approvals. They employ a reward-based sales model to increase both customer relationship depth and sales efficiency. Nextgen SME sales and service model榮獲A' Design Award 銀獎,係A' Design Award & Competition一項卓越嘅肯定。A' Design Award 銀獎得獎設計將創新思維同專業嘅設計結合,經過公平、恪守道德、擇優同獨立自主嘅學術評審後,由大型評審團選為各自類別嘅高質素參賽作品;獲提名作品均依據預先訂立並公開嘅評審準則,透過匿名同行評審程序投票評選。








